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Sunday, December 11, 2011

Apple lost another front against Samsung, and gave their competitor a leg up...

The Australian high court has accepted Samsung's position in the Apple-Samsung patents war.

Although this is a seemingly technical step, and Apple's lawsuit is still on , the meaning of Samsung being able to sell its products is that Apple has not been able to prevent its competitor access to the market.

Apple might have been right in recognizing the threat Samsung poses on its leading position in the mobile gadgets market, but my personal feeling is that instead of hurting Samsung with its legal efforts, Apple has actually done Samsung a great service, by creating a Streisand Effect: the media attention has probably helped change the way Samsung's products were perceived and assist in their acceptance as products of an equal quality. 

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